On July 29th, 2021 Chad Echols, along with Xerxes Martin of Malone Frost Martin, PLLC, presented to ACA members during the 2021 Annual Convention & Expo held in Las Vegas, Nevada. The presentation, ‘How to Effectively Fight Back when Experiencing an Upward Trend in Consumer Litigation,’ focused on the steady rise of consumer litigation throughout the pandemic and how agencies should approach defense costs as a business decision. They discussed various scenarios and hot topics surrounding this trend and the right (and wrong) ways to efficiently resolve industry litigation.

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